Advantages of EMail Marketing – World Wide Reach, Low Cost, Simplicity, Monitoring and Tracking

Businesses are now turning to eMail Marketing as their means of reaching potential customers. Other methods of marketing are slowly losing its attraction. What’s so good about eMail Marketing? What advantage does it offer to businesses over the other marketing methods?

1. World Wide Reach eMail Marketing, as the name implies, uses email as its medium of distribution. As you know, eMail is a medium with unlimited reach. You can basically send an email to people all over the world. The only limitation to it is that the recipient must have an email address. The recipient would of course require an internet connection to have access to email. So, no matter where the recipient is located geographically, as long as he has internet access and an email address, you can send him a marketing letter via email.

2. Relatively Low Cost Imagine sending out a marketing brochure out to 1000 addresses via postal mail. Let’s say it costs you say 10 cents per mail. 1000 mails would then cost you $100.00. Compare that to you sending out the same brochure, in a digital format, via eMail to 1000 email addresses. Make that 10,000 addresses.

The cost? Your monthly subscription rate your email marketing software provider charges you. This rate is fixed, no matter how many campaigns you have. No matter how many addresses you are sending out to.

So, relatively, the cost of eMail Marketing is very low as compared to traditional marketing methods.

3. Monitoring and Tracking With traditional marketing methods, you would have a hard time trying to figure out how successful any one of your marketing efforts is. eMail marketing, being in the digital world, offers you a way to monitor and track your marketing campaigns. You get statistical reports showing you graphs and tables of how any single marketing campaign performed. How many buyers, you ended up with, from each campaign.

These reports allow you to tune your campaigns and discover what went wrong with any non performing campaigns. You have the option to drop a non performing campaign or further tune them to make it more profitable.

4. Simplicity Technology today has made eMail Marketing very simple. You are now able to configure and set up a marketing campaign, schedule it and run it within a few minutes. Once everything is all set up and configured, you just sit back and relax. Everything is automated by the system. You don’t have to be sitting in front of your computer to see it run.

Internet Vs. The World Wide Web: What’s the Difference?

These days, most people use the terms “Internet” and “the Web” interchangeably. However, although the two are inextricably linked to each other, they are not one and the same.

The Internet came first. Now a massive global connection of computer networks, the Internet started from humble beginnings in the late 1960’s when scientists began using “packet switching” technology to create small networks of computers that used a variety of protocols.

This led to the development of new protocols for “internetworking,” which enabled the joining of multiple networks into one larger, integrated network. However, these networks were largely restricted to the scientific and research communities. Networking technologies continued to evolve over the next few decades, and in 1995 the Internet finally became available for unrestricted commercial use.

The Internet we know today consists of a global system of interconnected public, private, academic, business and government networks. Using different protocols such as TCP/IP, FTP, SMTP, and HTTP, it carries vast amounts of information to billions of users around the world every day. It is these protocols than enable email, instant messaging, file sharing, websites, and all the tools that have become so much a part of our daily lives.

Developed in 1990 using concepts from earlier hypertext systems, the World Wide Web – a.k.a. WWW, W3, or simply “the Web” – is an information-sharing platform built on top of the Internet. Think of it like an ice cream cone. The Internet is the cone; the Web is the scoop of ice cream on top. The Internet doesn’t need the Web to exist. But without the Internet, the Web would have no place to sit.

The Web, which currently has nearly 2.5 billion users, makes it possible to access and share information using hypertext transfer protocol, commonly referred to as HTTP. HTML, or hypertext markup language, translates the HTTP information into a graphical interface that people can easily read, see and understand. Every website you visit and every page on those sites exists on the Web, not the Internet. However, without the Internet providing the foundation for the Web, you would not be able to view those pages.

The development of the Internet represented a real boon for scientists, academics and government agencies. But it was the Web that truly shook the commercial world. Not since the invention of the printing press has a new technological so totally revolutionized the availability and distribution of information. With a few clicks of a computer mouse, people anywhere in the world, at any time, have access to the vast majority of information that currently exists on the planet.

Equally important, anyone with an Internet connection and basic computer skills can now make just about any information they choose available to the entire world. And that’s a real advantage for small- to medium-size businesses, because now you can compete on relatively even terms with huge corporations that have seemingly unlimited marketing budgets. It doesn’t cost that much to design and build and good website. And regularly updating it with fresh content that appeals to your target audience is a lot easier and less expensive than constantly churning out advertising, print pieces and other traditional marketing materials.

In many ways, we’re still just learning to use this incredible tool – in business and in our personal lives. It will be interesting to see where we go from here.

Don’t Sell the Best-Seller – How to Use World Wide Brands’ OneSource Market Research Analysis

In the world of Ecommerce, everyone has an opinion on what is the hot item of the moment you must sell on your site. Perhaps, you’ve heard sales advice such as “do what you know” or “always sell technology” or “find the latest-greatest product.” However, selling the same product that is working for everyone else may be counterproductive to your ultimate goal of an increased bottom line. By using World Wide Brands’ OneSource market research analysis, you can identify buying trends and use them to your advantage as you select products that are desired, yet set you apart from other Ecommerce sites.

Most everyone is familiar with the scenario of people running out to stock up on the latest technology item in hopes of reselling only to find the resale market flooded. It happens nearly each time an exiting new product comes out. Rather than making the big bucks as expected, the potential seller finds himself with a whole lot of stock and nowhere to go with it.

What can be learned from such scenarios? It is not always wise to follow the pack. To come out on top, it is often better to identify the most popular products and then sell complimentary items. These complimentary products can potentially bring in customers, because not everyone is selling them, yet you can draw customers using the popular product’s key words, which customers are using in their searches.

For example, utilize World Wide Brands’ OneSource extensive market research analysis to work for you by finding what the top searches are for online products. Then, brainstorm on numerous products you could sell that would accompany the best-selling products. Think unique. Think user-friendly. Think of items that would make the best-selling product even cooler.

It takes a little more creativity and effort, but the results will provide you with a flourishing online business, while other Ecommerce stores go down the drain. And by using the market research from OneSource, so much of the work is already done for you that you can afford to spend a little extra time coming up with the best products.